I'm Andrew!

I build products that drive growth.

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About Me

I’m a Product Manager with a background in web development, specializing in growth, experimentation, and data-driven product strategy. I’ve led product initiatives across high-traffic B2B and B2C platforms (500K+ users), focusing on improving conversion, engagement, and overall user experience. My work centers on identifying friction in user journeys, forming hypotheses, and delivering measurable impact through structured experimentation.

With a strong technical foundation, I’m able to bridge product and engineering by translating business goals into scalable solutions, aligning cross-functional teams, and ensuring efficient execution from concept to launch. I’m particularly interested in building products that combine strong user experience with robust data and technical systems to drive meaningful business outcomes.

Aside from coding, I'm also a published author and wrote "Gods From the Machine", the first entry of my YA fiction series.

Buy My Novel Gods From the Machine on Amazon

Product & Technical Skills

Product Strategy
Experimentation
Conversion Optimization
Funnel Analysis
A/B Testing

Case Studies

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🕹️ Entertainment Application
Today's Advice

This single page website designed to provide quick funny or serious advice.

ReactJSAdvice APIJSXNetlifyAxiosCSS3HTML5CSS Animations
📓 Sports & Active Website
Back Roads Travel Agency

A fictional travel themed website that uses the ReactJS and GatsbyJS framework to showcase their classes. Includes blog, headless cms, SEO, and mobile/desktop responsiveness.

GatsbyJSReactJSGraphQLJSXContentfulCSS ModulesBlogging CapabilitiesHeadless CMSBootstrap

Inquiries?

If you have any questions or want to work together professionally, reach out to me via email!